Creative Brief | Communication Campaign

This project presents the art direction and visual communication brief for Boogie Flash Festival, a conceptual disco music festival inspired by the vibrant energy, color, and aesthetic of the late ’70s and early ’80s. The creative brief defines the visual universe of the campaign, establishing the mood, audience profile, and overall tone that guided the direction of the communication materials. The proposal explores a bold and neon-driven aesthetic, where lights, reflections, and textures recreate the spirit of nightlife, movement, and freedom characteristic of the disco era. The goal was to build a cohesive art direction capable of connecting with a contemporary audience through nostalgia and visual intensity—bridging classic disco iconography with a modern graphic language.